Having a website with your own domain name legitimizes your business. Not having a website, having a free one, or only a free social media profile doesn’t inspire confidence in your commitment to your business or customers. It doesn’t even have to be elaborate, just informative and well designed. Luckily, it is easy to create a website with a content management system, such as WordPress, and a theme to make it look decent. Having a website says that you are serious, you are confident in your abilities, and you have invested in the success of your business.
Your site is available online 24 x 7. While you are unavailable, sleeping, or on vacation, your website is open for business. It will still be there answering questions, collecting leads and making sales. Anyone searching online for a solution that you provide can find the solution with your business at any time of the day.
3. Global Reach
Your website can reach anyone with an internet connection. You can easily reach people in other towns, other states, and other countries. No other platform has ever offered this. When I started my first business I had very limited reach with traditional choices such as flyers and Yellow Pages advertising. For those who are still only using those old methods, it’s time to get current. The internet has opened up the potential reach to the entire internet connected world.
Your site should include all information that is repeatedly asked of you so you are not answering the same questions. This should be a time saver for you and visitors to your site. You should explain enough about your business that the reader knows what you are about and what you offer. When clients reach out to you, you are spending time cultivating a solution and a sale.
Your competition has a website. When customers search online and don’t find your business but find your competitor, who gets the sale? Not you. It’s that simple. Create a more helpful online presence to push ahead.
6. Attract New Leads
All of your online activity, like social media and SEO, should drive leads back to your website. You control the look, feel and rules on your site. Once there, you grab their interest and then their email address. From here, you transition them to a client.
7. Product Development
You can tailor your products to what your clients and readers are asking for. Using the metrics on your website, direct client contact, and post comments, you can gather the information that shows what problems people need solutions for. Having this relationship with your readers allows you to create products that will actually serve them as opposed to your guesses.
Selling your products on your website, digital or physical, allows sales to occur without your constant attention. Sales funnels can guide clients to the correct solution for them and they can purchase at any time. You can automate that which you’ve had to do manually, one on one, before. Digital sales can be fully automated.